North America · Enterprise Sales Executive · Digital Transformation Strategist
Enterprise Sales Executive & Digital Transformation Strategist.
18+ years driving growth, building markets, and closing the deals that define them.
About
Christian Knudsen is a senior enterprise sales executive and digital transformation strategist with over 18 years of experience driving revenue growth, opening new markets, and closing complex multi-stakeholder deals across North America.
His track record speaks in numbers: $100M+ in enterprise contract value delivered, consistent quota attainment between 110% and 135%, and a history of building national pipelines from the ground up — including a $20M+ pipeline at CNIB Access Labs, $10M+ at Lavvi, and $15M+ at Applied Systems. From early-stage SaaS to global Tier-1 accounts, Christian has operated across every stage of the commercial cycle.
He has closed and expanded accounts with some of the world's most demanding buyers — Goldman Sachs, JP Morgan Chase, RBC, CIBC, TELUS, Meta, Salesforce, OpenAI, and Deloitte among them — consistently positioning solutions as strategic investments rather than line items. His approach combines C-suite stakeholder engagement, solution-led selling, and disciplined pipeline management to win in competitive, high-stakes environments.
Beyond individual performance, Christian has built and executed full go-to-market motions for multiple organizations — designing outbound playbooks, CRM transformations, pricing strategies, and competitive positioning frameworks that create lasting revenue infrastructure.
"I've spent 18 years doing one thing well — finding the right deal, building the right case, and closing it. Everything else is noise."
— CHRISTIAN KNUDSEN
Expertise
Hunter-led, full-cycle enterprise and mid-market sales across SaaS, IT services, and consulting. New logo acquisition, pipeline development, and multi-year deal closure with Tier-1 organizations including Goldman Sachs, JP Morgan, RBC, and TELUS.
Guiding organizations through complex transformation projects — from ERP/CRM integration and cloud migration to AI enablement and platform modernization. Deep hands-on experience with Salesforce, SAP, Microsoft, and Oracle ecosystems.
Embedded strategic advisor for AI adoption, sales enablement, and go-to-market execution across InsurTech, FinTech, MedTech, and enterprise technology. Built GTM playbooks and revenue operations frameworks that consistently outperform quota.
Led enterprise consulting and revenue for CNIB Access Labs — the consulting arm and AI lab of CNIB, Canada's largest non-profit serving blind & partially sighted Canadians. Built and advanced strategic partnerships with Meta, OpenAI, Salesforce, Deloitte, KPMG, and others, while delivering enterprise WCAG/AODA roadmaps and inclusive design programs for transit authorities, financial institutions, retailers, and government bodies across Canada.
Active governance board member across the Lester B. Pearson School Board, including Vice Chairman roles at Beaconsfield High School and St. Edmund Elementary. Guides strategic educational technology initiatives and inclusive policy development.
Proven track record driving revenue and market penetration in mid-market segments across SaaS, InsurTech, and enterprise technology. Builds qualified pipelines rapidly, designs outbound motions from scratch, and closes competitive multi-stakeholder deals with speed and discipline.
Market Focus
18+ years of front-line enterprise experience across the sectors that demand the highest levels of compliance, complexity, and commercial rigor.
Impact by the Numbers
Notable Clients & Partners
Career
Christian operates primarily as a senior consulting executive — embedded with client organizations to own revenue strategy, GTM execution, and market development at a senior level. This model has allowed him to bring enterprise-grade sales leadership to multiple high-growth organizations simultaneously across his career. Christian is equally open to permanent, full-time executive opportunities where his depth of experience, commercial track record, and market relationships can be fully deployed within a single organization committed to ambitious growth.
Full-cycle enterprise SaaS sales for Movius MultiLine across Canada and the US, in strategic partnership with TELUS. Focused on compliant mobile communication for regulated industries — financial services, banking, telecom, and government. Generated $2.5M ARR in Year 1, closing accounts with Goldman Sachs, BlackRock, JP Morgan Chase, and ATB Financial. Recognized with Employee of the Year Award.
$2.5M ARR Year 1 · Employee of the YearLed enterprise consulting and solution sales for CNIB Access Labs — Canada's premier accessibility consulting practice. Drove $5M+ in annual consulting revenue, built a $20M+ national pipeline, and structured multi-year agreements with TELUS, Deloitte, VIA Rail, City of Toronto, and Sobeys. Pioneered an AI integration combining Meta Ray-Ban smart glasses and OpenAI to deliver real-time assistive navigation for blind and partially sighted Canadians — deployed across Toronto Pearson International Airport, CF Rideau Centre, and Ville de Montréal, enabling tens of thousands of users across public transit, retail, and urban environments.
135% Quota · $5M Revenue · $20M PipelineEmbedded senior sales operator for SaaS, InsurTech, IT services, and enterprise technology clients across North America. Owned GTM strategy, pipeline development, CRM optimization, and new logo acquisition. Key clients include GoSecure, TELUS Health, OROHealth, Spiria, Koïos Intelligence, Lavvi, and Nubik, alongside partnered initiatives with BGIS, Deloitte, PwC, and Accenture.
Led Lavvi's expansion into the North American life insurance market, introducing their digital distribution platform to Tier-1 carriers and brokers. Closed multi-year contracts focused on underwriting automation and digital distribution. Exceeded quota at 125% attainment, generating $3.5M ARR and building a qualified pipeline of $10M+.
125% Quota · $3.5M ARRDrove ARR growth for an AI-driven InsurTech specializing in predictive analytics and underwriting automation. Generated $6M+ ARR over two years across Canadian and U.S. enterprise insurance markets. Managed territory representing $100M in potential ARR. Recognized with President's Club 2022 for record contract wins and 22% quota overachievement.
President's Club 2022 · 110% Quota · $6M ARRManaged national enterprise accounts across Canada for the global leader in insurance broker management platforms. Generated $7M ARR in FY2020, managing a territory with $335M+ in potential ARR. Closed multi-million-dollar renewals with Canada's largest P&C brokers and drove cloud migration strategies for major national accounts.
President's Club 2020 · 130% Quota · $7M ARRLed North American sales expansion for Vingroup's transport and logistics division — closing six global enterprise clients each valued at $1M+. Simultaneously directed large-scale ERP/CRM integrations across SAP, Microsoft, Salesforce, and Oracle. Generated $6M in new revenue in FY2017 and grew annual revenue by $8M YoY on a $25M baseline. Invited keynote speaker at Salesforce Dreamforce 2017.
135% Quota · Dreamforce Keynote SpeakerSpeaking & Recognition
Christian has been invited as a keynote speaker, panelist, and thought leader at conferences across North America — bringing front-line enterprise, accessibility, and leadership insight to global audiences.
Delivered a keynote at Salesforce's annual global conference in front of 40,000+ attendees — speaking alongside global technology leaders on advancing women in the technology sector. Received personal recognition from former Prime Minister Justin Trudeau (2017) for contributions to Canadian technology innovation.
Following the Dreamforce 2017 keynote, Christian received a personal letter from The Rt. Hon. Justin P.J. Trudeau, P.C., M.P., Prime Minister of Canada — recognizing Vingroup's contributions to Canadian technology innovation and the role of enterprise technology leadership in helping Canadian businesses grow, innovate, and compete on the world stage.
Panelist and featured speaker at leading InsurTech forums across Canada and the US — covering AI adoption in regulated industries, underwriting automation, and the digital transformation of insurance distribution. Brought to the stage for practitioner-level insight from 7+ years embedded in the Canadian insurance ecosystem.
Featured speaker at CNIB accessibility forums and inclusion-focused industry events — sharing the real-world impact of deploying AI-powered navigation tools for blind and partially sighted Canadians, and advancing the case for enterprise-scale accessibility investment.
Regular contributor to LinkedIn Live sessions and virtual leadership panels — sharing perspectives on enterprise sales strategy, pipeline execution, ADHD in the workplace, and building high-performance careers in competitive markets. Engaged audience of senior sales professionals and executives across North America.
Speaks candidly about navigating a high-performance career with ADHD — covering the systems, discipline, and mindset shifts that turn neurodivergence into an operational advantage. A powerful, personal story that resonates with professionals, students, and organizations building inclusive cultures.
Invited speaker at SaaS growth and revenue operations events — covering go-to-market design, enterprise sales playbooks, CRM transformation, and the intersection of AI and sales enablement. Known for grounding strategy in real execution experience rather than theory.
How I Work
Whether you need a senior sales operator embedded in your business, strategic advisory, or a keynote speaker who delivers from the front lines — here's how Christian typically works with clients and organizations.
Christian joins your team as a senior sales operator — owning pipeline, GTM strategy, new logo acquisition, and CRM optimization. Ideal for scaling SaaS, InsurTech, or enterprise technology companies that need a proven closer without the full-time overhead. Short or long-term consulting contracts available.
Discuss your needs →Advise leadership teams on enterprise sales strategy, revenue operations, AI adoption, digital transformation, and go-to-market execution. Suited to founders, executives, and boards looking for experienced perspective on growth challenges — without a full engagement commitment.
Start the conversation →Book Christian for corporate events, industry conferences, leadership summits, or internal company sessions. Topics include enterprise sales, digital transformation, AI enablement, accessibility leadership, and ADHD as a professional advantage. Engaging, credible, and always grounded in real experience.
Book a speaking engagement →For organizations seeking a permanent, full-time sales executive, Christian brings 18+ years of enterprise revenue leadership, a proven commercial track record, and deep market relationships built across financial services, insurance, technology, and the public sector. If you are building or scaling a high-performance sales organization and need a senior leader who can own the number from day one — Christian is open to the right conversation.
Start the conversation →Contact
Whether you're looking for an enterprise sales leader, a strategic advisor, or a keynote speaker — Christian is open to the right conversation.